For this project, I worked with the Knox AAPI Business Association to design and curate a brand identity that would encapsulate the organization's mission and goals. Drawing influence from the iconic Sunsphere and combining it with the lotus flower, the design for this logo aims to capture the essence of the two fundamental elements of this organization: Knoxville and the AAPI community. The Sunsphere is, of course, Knoxville’s quintessential landmark, andthe lotus flower is a powerful symbol across Asia, signifying enlightenment and becoming an icon for AAPI. By marrying the two images together, the logo honors the people it serves while giving a subtle nod to the location.